Service Autopilot Automations

Turning Lawn Care Businesses Around Since 2015

Automations For Service Autopilot

Service Autopilot automations are a great way to make your sales, marketing, and operations more efficient. But setting them up and maintaining those automations is a daunting task. On top of that there are just some things that would be great to have in those automations that just are not possible with Service Autopilot. At Marketing 180 we have a solution that connects the Service Autopilot automations to our in house automation software. Giving us the ability to automate things that are not possible just in Service Autopilot. From 2 click upsells with auto pricing on the marketing emails to technician triggered upsells with pricing and verification that what they are upselling is not already sold. The possibilities are pretty amazing but the results are unbelievable.

Hot lead follow up automations

One of the most popular Service Autopilot automations we build is our hot lead follow up automations, The Hot Lead Follow Up automations accomplish a few things. First and most importantly is your speed to lead, Our goal is to connect with a new lead in the first minute after submitting a request. The only way to do that consistently is with automations. During that first contact we try to create as personal of an experience as possible. Letting them know that we received their request and that we are getting the information they requested. We do this by connecting as many ways someone can request a quote from your company as possible. This includes connecting meta lead ads, google messenger, facebook messenger, chat widgets, sms messages and even your phone system to your automations. Giving you a competitive edge over your competitors. But we don’t stop with just the initial contact, we build a custom follow up process based on your services and sales cycles. If you are selling lawn mowing, fertilization, weed or pest control services we typically follow up for a couple of weeks. If you are selling landscaping or hardscaping it make sense to extend that follow up process considerably longer because the average time from request to close is longer. That is just one way Marketing 180 is different than most of the automations being offered to Service Autopilot users. We know that a one size fits all approach to follow ups is not the solution for your lawn care company, each lawn care company we work with is slightly different and we embrace that by customizing your automations based on the needs of your company.

Operations Automations

You have 180 things to do, and most of them can probably be automated. Giving you more time to work on other aspects of your business or just get some more balance in your work and personal life. When it comes to operations automations we start by auditing your processes, operations and recurring tasks and develop a automation plan to automate as much as possible. Then build out your custom operations automations and implement them in your business and continue to work with you to improve your processes and automations over time.

Upsell Automations

Make more revenue by selling to the people that are already paying for your services. Upselling current customers is one of the easiest ways to increase revenue and profitability. This is approached in a couple of ways that work incredibly well when combined with Service Autopilot automations. The first type of upsell is a monthly or timed upsell that is sent out during a specific month or over a specified period of time. An example of this would be during the aeration and overseeding season in areas that have cool season grasses. The other type of upsell automation using Service Autopilot is technician triggered upsells. These are triggered with a post service form in the Service Autopilot app filled out by the technician providing service to a yard. An example of this is a fertilization and weed control application is being performed and the technician notices a lawn disease in the yard. When the technician fills out the form and indicates there is a lawn disease in the yard, our automations first check to see if the customer is enrolled in the lawn disease service and if they are not then it sends a custom email or sms explaining the issue and the cost to perform the service all created automatically from the post service form submission. And the best part of the technician upsells feel more like your company helping your customer get the best results for their property vs just selling something.

We typically recommend monthly upsells for services that are needed by everyone not already enrolled in the service. This would include services like mosquito control, perimeter pest control, lawn pest control or sprinkler system winterization, Then recommend technician upsells for services like lawn disease, grub, mulch, bush trimming or even just a notification to let the customer know they need to water their lawn more. These types of automations build more trust between your business and your customer, encouraging them to spend more with your company.

Customer sErvice Automations

Do you have a customer success journey? Most lawn care companies don’t and having one is a great way to reduce churn in your business and the easiest way to create this predictable experience for all of your customers is to automate it. These automations are customized based on the services you offer and the experience you want to create for your customers. They take care of everything from requesting reviews to notifying customers that their card is expiring or failed to charge. With Service Autopilot anything that can trigger an automation in service autopilot can trigger automations in Marketing 180, allowing you to take your Service Autopilot automations and connect them to 1000’s of other applications using Zapier, Pabbly or Make.

Nurture Automations

They say that the fortune is in the follow up and that is true for your lawn care company as well. Unfortunately for many lawn care companies this is one area they don’t do a great job. That is why automating your long term nurture process is so important. Nurture automations help reactivate interest in your company and services from former leads and customers creating the opportunity to turn them in to paying customers. These automations take the customer information used in your pricing matrix like turf square footage, or gross lot square footage to determine a price for the service you are selling. By having access to that information we are able to send a two click sell to them allowing them to sign up automatically without someone on your team having to generate a quote for them. These automations work great during the selling season each year, or for monthly promotional offers and seasonal sales opportunities.